A completely new Rolex, the most complicated wristwatch ever made, pieces that survive impacts of 10,000 g’s, and “magic ...

From Chelsea’s “Stay Gold” necklace to the Ratliffs’ matching Rolexes, there may be more to these pieces than meets the eye.

Cruising around London on a massive pink bus is just another day in the office for Ed Sheeran. Part of the promo tour for ...

From Chopard to Piaget, brands are releasing colorful hard-stone dials that channel the flamboyant spirit of the era.

While fans of “ The White Lotus ” are counting down to the Season Three finale episode, which will premiere on Sunday on both ...

The best new men's watches of 2025 so far, from the likes of Patek Philippe, Rolex, Tudor, IWC, Hublot and more ...

Omega has introduced new Bronze Gold models in its Seamaster Diver 300M collection for 2025. These watches draw inspiration ...

As Tag Heuer returns to the glitz and glamour of F1, the iconic Swiss watchmaker does so by upping the ante on its iconic ...

Hublot's Big Bang debuted 20 years ago in 2005, and now the brand is celebrating its flagship watch in an appropriately big ...

What will Rolex introduce at Watches and Wonders 2025? We asked experts to comment on the rumors and tell us what they hope ...

In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

There now are eight brands selling more than $1 billion each year. Experts say it means big brands are getting bigger and ...