In addition to the desire for uniqueness, Herbort also notes Gen Z's renewed focus on product quality. New jeans, for example, are of inferior quality to older models, and wearers "can tell the ...

This has brought an end to traditional seasonal cycles, and brands are now launching 12 to 24 micro-collections a year, he ...

Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, ...

A conversation has been brewing online. And when I say “online” I mean “on TikTok”. And when I say “been brewing” I really ...

AN ICONIC fashion brand is making a return to the high street, five years after going into administration. British shirt maker T.M Lewin shut all 66 of its stores back in 2020, as the Covid ...

Fast fashion, which is buying low-quality clothes, wearing them once, and discarding them, has led to the accumulation of waste. The waste generated has led to increased pollution in the environment, ...

Weavers in the northwest have called for special protected EU status for Donegal Tweed to combat cheaper imitations from ...

including in New Zealand, the Middle East and Asia. But the retailer’s fortunes began to shift in the 2000s. In what industry experts describe as a “perfect storm,” the brand faced fierce competition ...

Forever 21 was young once and ready to change the world, one improbably inexpensive top at a time. It helped popularize fast ...

Forever 21’s bankruptcy and store closures mark the end of the first fast fashion era. What comes next will be defined by ...

In a world where trends come and go faster than ever, the fashion industry is often caught in the crossfire of cultural ...

The purchase included two pairs of customized Adidas shoes: the F-50 Elite Laceless Fast Reborn FG ... 1.6 billion digital fashion items were sold up 15% year over year. Gen Z is fully onboard ...