Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

If you buy something through my links, I may earn a commission. Neutrals never go out of style, and that’s why I put t ...

Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...

As couples embrace more authentic wedding styles, brides are following suit with fresh-faced makeup that enhances their ...

It's a classic beige, but with a hint of blush — and it's the shade we're expecting to see in every minimalist's home this ...

Jennifer Scott, 52, was celebrating a birthday and since she had dinner plans, she upgraded her service to include a makeup ...

Make no mistake, however intimidating it may seem, lilac blush isn’t anything new for those of us familiar with Korean ...