I think understanding how the models work can help writers and educators consider the limitations and potential uses of AI for what might be called “creative” writing. It’s important to ...

Representative Image Ipsos has introduced Creative|Spark AI in India, a cutting-edge ad evaluation solution designed to predict human reactions to video advertisements across linear TV ...

The Make it Fair Campaign, launched by the UK’s creative industries on February 25, calls on the UK government to support artists and enforce copyright laws through a responsible AI approach.

One company that is responsive to industry trends that affect creative testing is DAIVID, which has launched a human-informed AI-powered platform designed to measure creative effectiveness.

When I was 16, I attended a writing workshop with a group of precocious young poets, where we all tried very hard to prove who among us was the most tortured upper-middle-class teenager.

OpenAI has developed a new artificial intelligence (AI) model that is reportedly exceptional at creative writing, a breakthrough that has even impressed the company's CEO, Sam Altman. In a post on ...

Carrie Crigler explains why insight, taste and vision, as part of the creative human experience, are essential for shaping the future of AI The conversation around AI and ethics is often reduced ...

This blows that apart.” Albert Bozesan, creative director at Munich-based AI production house Storybook Studios, believes it is “a lot cheaper and a lot faster to use AI in our [production ...

the fast-moving nature of AI likely means it won't be as long as creative writers are hoping it might. The entire output of the new model was included in the post (which you can read for yourself ...

From AI hackathons to interactive "prompting parties" and creative incentives, there are plenty of ways to make adoption feel like discovery rather than disruption. 5. People matter more than ever.