Dale Earnhardt Jr. tried to register for the trademark number 8, but Lamar Jackson came in out of nowhere and filed an opposition claim. The NFL quarterback argued that Jr’s use of the number 8 could ...

Lamar Jackson is building a brand around the No. 8, which he wears for the Baltimore Ravens, and isn't afraid to go ...

It's just a number, right? Wrong. Last week, reports surfaced of a legal dispute between Baltimore Ravens quarterback Lamar ...

Dale Earnhardt Jr., of course, drove the now-iconic #8 Budweiser car early in his career when he first started driving for his dad’s Cup Series team, DEI. But longtime NASCAR fans know how the story ...

NASCAR legend Dale Earnhardt Jr. made an application for trademark protection as to a specific version of the number. Ravens quarterback Lamar Jackson filed an objection. Earnhardt promptly abandoned ...

Two giants, one number, and a story that’s got us hooked. The post Dale Jr. Puts Short Lived Social Media Trial to Rest ...

Dale Earnhardt Jr. dropped a trademark bid for a stylized No. 8 after Lamar Jackson objected, saying he didn't want the ...

After a brief legal tiff between NFL MVP quarterback Lamar Jackson and NASCAR Hall of Famer Dale Earnhardt Jr. over a ...