The new Pepsi challenge: Saving Pepsi from years of decline
On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...
Pepsi’s big reboot: How the soda giant plans to win back market share from Coke and Dr Pepper
Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...
Mountain Dew's Fruity New Flavor 'Sounds Promising'
Mountain Dew fans are absolutely thrilled by what's said to be its newest flavor. The popular soft drink brand previously ...
Marketing Dive4d
PepsiCo names new US beverages CMO amid soda category disruption
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...
PepsiCo Names Mark Kirkham CMO of Beverages as Greg Lyons Departs
PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand ...
Sporked on MSN7d
Our Honest Review of Sprite Chill Strawberry Kiwi
E arlier this year, we reported that not one but two new Sprite flavors would be hitting shelves in 2025: Sprite Tropical Mix ...
BeverageDaily8d
From zero to hero: How Keurig Dr Pepper has sprung onto the energy drink scene
KDP’s share in energy was close to zero. In 2025, it expects more than $1bn in retail sales from energy brands: with its ...
HARD MTN DEW RELEASES CODE RED AS NEWEST FLAVOR AND MAKES A CALL TO SAVE THE REDHEADS
BOSTON, March 27, 2025 (GLOBE NEWSWIRE) -- This is not a drill. Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup in all its cherry-citrusy deliciousness. To commemorate this ...
Sporked on MSN12d
New Mountain Dew Is Dropping at Taco Bell
B etween a permanent retail launch, two new spinoff flavors, Baja Blast-inspired Doritos, and Baja Blast Gelato, 2024 was ...
Indiatimes15d
Coke, Pepsi roll out no-sugar and light variants at Rs 10 to take on Ambani's Campa
Coca-Cola and PepsiCo are introducing no-sugar drinks in smaller packs priced at ₹10 to counter Reliance Consumer's Campa. With brands like Thums Up X Force, Coke Zero, Sprite Zero, and Pepsi No-Sugar ...
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From Zero to Hero: Mountain Lions in Virginia, Again?
Officially, there are zero mountain lions living and breeding in Virginia, but the likelihood of mountain lions reclaiming their former territories in the mountains of Virginia is a distinct ...