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Mountain Dew Fans Celebrate Launch of Long-Awaited Flavor: ‘It’s So Good’
In a statement shared with Parade, Hard MTN Dew revealed that the Code Red flavor will join the Hard MTN Dew mix pack, which ...
Hard MTN Dew’s Newest Flavor Comes With a Surprising Call to Action
Hard MTN Dew Code Red is officially joining the brand’s boozy lineup, but it’s not just about the drink. To celebrate, the ...
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Who owns Mountain Dew?
Mountain Dew is one of their well-known beverage brands, offering a variety of carbonated soft drinks. Mountain Dew has a rich history that began in 1940 with Tennessee beverage bottlers Barney ...
Make Soda Great Again (sponsored by Big Soda?).
HHS Secretary Robert F. Kennedy Jr. has ramped up his campaign against soft drinks by launching a drive to ban food stamp ...
PepsiCo names new US beverages CMO amid soda category disruption
Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...
Marketing Dive4y
PepsiCo launches branded mobile widget for Mountain Dew
PepsiCo Inc. today launches a branded mobile widget for its Mountain Dew soft drink, bringing back a '50s icon as a key attraction for its target audience of active consumers. "Mountain Dew is trying ...
Marketing Dive10y
Mountain Dew, Paramount use mobile as distribution platform
Mountain Dew has done mobile promotions before. PepsiCo Inc. launched a branded mobile widget for its Mountain Dew soft drink, bringing back a '50s icon as a key attraction for its target audience of ...