What role does mobile play in your customer acquisition efforts? At Pitney Bowes, integrated marketing is a critical component of our customer-acquisition strategy. For example, we use a mix of ...

Businesses today employ various mobile device marketing strategies and understand that their customers may opt to buy im ...

By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

Retailers who are early adopters in the development of mobile marketing strategies can take advantage of executing successful campaigns that are quite literally at a consumer’s fingertips.

Chrysa Karamanidi, Chief Innovation Officer at Upstream, explains how to successfully deploy mobile marketing strategies throughout the year. Without doubt, seasonal shopping events are the focal ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy ...

In 2014, the Mobile Marketing Association launched a research initiative to help individual brands improve the efficacy of their mobile-marketing efforts. Each case study addresses marketers’ core ...

A consistent brand helps your plumbing business stand out. Use the same logo, colors and tone on your website, social media and materials to build trust. Add digital strategies like Google Business ...

Explore how to keep your business in operation with marketing strategies that will convert many visitors to customers to retain them with this guide and stay ahead of the competition.

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...