To this end, the concept of a mobile marketing strategy map can help marketers quickly establish and communicate their plans for leveraging mobile throughout the year. Knowledge-based marketing ...

Retailers who are early adopters in the development of mobile marketing strategies can take advantage of executing successful campaigns that are quite literally at a consumer’s fingertips.

Mobile marketing is essential to any digital marketing strategy. Research reports suggests that the smartphone conversion rates have gone up by 64%, compared to desktop conversion rates.

"These companies need to exceed expectations. "Mobile marketing provides the personalization that high-end consumers demand," he said. "Using the iPhone as part of an integrated strategy is smart - if ...

Over the past few years mobile marketing has opened up new opportunities for firms to communicate and engage with their target audience in a more effective way. However, the potential of this tool has ...

In 2014, the Mobile Marketing Association launched a research initiative to help individual brands improve the efficacy of their mobile-marketing efforts. Each case study addresses marketers’ core ...

Asked to assess the importance of mobile marketing to their overall strategy in 2010, 22% say mobile marketing is very important, 26% say important, 28% say somewhat important, and 8% say not ...

the company is doing well in the mobile gaming market, and is also boosting its reach into direct-to-consumer (DTC) and e-commerce with Audience+, an AI-powered performance marketing platform. The ...

Mobile marketing is having an increasing influence on the purchasing decisions of Generation Z in Poland, according to a ...

"I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and products, said. The telecom company had just announced it was the exclusive ...

to ?How do I go about building mobile most effectively into my plans?? To this end, the concept of a mobile marketing strategy map can help marketers quickly establish and communicate their plans for ...