However, a mobile channel may be a viable opportunity for a business and ... Furthermore, the opportunities for mobile marketing are enhanced due to the advantages of push notifications. A business is ...

After reading his article I felt it necessary to start answering the many questions he raised and to begin drawing links to all the data that is readily available to help marketers embrace the mobile ...

The mobile channel is playing an increasingly strategic role in marketing. According to Gartner, worldwide sales of mobile devices were up nearly 14% in the second quarter of 2010 over the previous ...

For Target, mobile isn’t merely a marketing channel; it’s also a service channel. In addition to promoting products, building brand awareness and engaging guests with our brand, we view mobile ...

The retail world is evolving, and so are its marketing tactics. Today’s modern consumer is becoming more technologically savvy and retailers are finding that a progression towards omnichannel ...

To be successful with mobile marketing, you need to engage with your users: You want them to be customers—to use your products or services or to buy your merchandise. Fortunately, you have various ...