For Target, mobile isn’t merely a marketing channel; it’s also a service channel. In addition to promoting products, building brand awareness and engaging guests with our brand, we view mobile ...

To be successful with mobile marketing, you need to engage with your users: You want them to be customers—to use your products or services or to buy your merchandise. Fortunately, you have various ...

The mobile channel is playing an increasingly strategic role in marketing. According to Gartner, worldwide sales of mobile devices were up nearly 14% in the second quarter of 2010 over the previous ...

However, a mobile channel may be a viable opportunity for a business and ... Furthermore, the opportunities for mobile marketing are enhanced due to the advantages of push notifications. A business is ...

Customers can almost always be reached? Customers can almost always be interrupted Since mobile marketing can be an interruptive channel, increased marketing efforts in this channel may be ...

Mobile remains one of the most anticipated interactive channels, with mobile marketing budgets expected to increase by 26 percent this year, according to Mobile Marketing Association research.

This is exactly how many brands approach marketing analysis—examining each channel separately and making decisions that seem optimal in isolation but create inefficiencies across the marketing ...