The humble white shirt—albeit not in its humble form—took centre stage in AK | OK’s new collection, Silver Collar, displayed at the Lakme Fashion Week.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Between Amazon’s Big Spring Sale and Walmart’s Spring Savings Sale, merchants are trying to make spring sales a thing—and ...

Fashion and technology came together at Lakmē Fashion Week when designer Amit Aggarwal partnered with the tech brand, Nothing ...

Ananya Panday dazzles at Lakmé Fashion Week, opening for Anamika Khanna in a unique bejewelled ensemble that redefines modern ...

Akshay Kumar, Tiger Shroff, and Karan Johar enjoy Himesh Reshammiya’s electrifying performance at the Pinkvilla Screen & ...

When's the last time you checked in with Target's online sales? Right now, shoppers can save money (up to 25% or more!) on ...

The Diplomat, which has finished two weeks, has been struggling to perform at the box office. John Abraham-starrer has ...

As a tribute, her husband, William Butt, later completed her sketches, creating the rare 1884 book that ended up helping ...

As we embrace the beauty and wisdom that comes with age, our style evolves to reflect our unique personalities and experiences. For women over 45, dressing becomes more about embracing personal style ...

Festive sweets melt on the tongue as the fragrance of delicacies drifts from the kitchen. Laughter echoes, while snapshots ...

For example, we picked Thorne Women ... an unpleasant metallic taste and aftertaste. […] You needed to keep stirring [unflavored] otherwise the powder would settle at the bottom (granted ...