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Ulta Promising review: "I have tried all kinds of mascara and keep coming back to this one. It applies well, lasts all day, ...

Too Faced's Better Than Sex mascara is an iconic high-end mascara, not just for its brow-raising name but for its ...

Get a bold and dramatic look in just two to three coats with this under-$5 essence Lash Princess False Effect Mascara. Sitting at a whopping 41% off, this best-selling Maybelline mascara gives you ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff ...

Maybelline called and said they’ve had to ramp up eyeliner production to keep up with JD Vance’s demand,’ one critic mocked ...

In her recent Instagram carousel, the “APT.” singer poses rocking the “no mascara” trend with rosy cheeks and a winged eyeliner. Wearing an olive green jacket, her signature platinum blonde hair in a ...

It's just an amazing product, that I will NO LONGER go back to my maybelline. (This is huge for me). Never found a mascara this darn good. I swear by this. Please just try this once and leave a ...

Luckily, we’ve compiled everything you need to know about the no-mascara trend because a cosign from Rosé means we will likely be seeing all the girlies wearing it (or, in this case ...

While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It’s ...

They're so impressed with the serum from popular brand Champo, that they're ditching they're even ditching mascara wands ... be bought for £14.99, or the Maybelline Lash Sensational Lash Serum ...