A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

Discover the history of Black-owned banks and why buying Black isn’t enough without access to capital, credit, and Black ...

While it might seem like the only thing marketers talk about is digital strategy, brick-and-mortar marketing is not dead. In fact, Gen Z prefers to shop in person about as much as their baby boomer ...

The Black creators of some consumers products are rethinking their business plans as major U.S. companies end or water down ...

The findings were clear. Assertive messages provoked stronger feelings of anger and defensiveness in the face of a perceived ...

As DEI initiatives face rollbacks, sisters Ione and Ellen Rucker spotlight the challenges for Black-owned businesses like ...

The address 666 Selden Street carries a different vibration now. Where there once stood the Nain Rouge Brewery—named after a legend tethered to misfortune—now stands Roar Brewing Co., a symbol of ...

Microsoft just turned 50 and there's no better time to revisit Windows logos. Here's a brief on Windows Logo evolution.

The entire ÄLGANÄS line was designed with small spaces in mind, and features items like a clothes rack, a hat and coat stand, and shoe organizers for existing shelves — all of which are low-profile ...

The Current Status of Both Teams and Their Journey in the Italian Cup AC Milan's performance in the 2024/25 season has been less than satisfactory, as they have often dropped points in the league, ...

Learn more about why Larme Price fatally shot New York City shopkeepers John Freddy, Sukhjit “Sammy” Khajala, Albert Kotlyar, ...

The near-absence of race in Carter’s message is a far cry from the university’s position in June 2020 when, amid the resurgence of the Black Lives ... a spectrum of backgrounds, including ...