A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

What do Northwestern University, TNT Network and Cougar Town have in common? Lori Hall McKissic and Jessica Lane Alexander.

Discover the history of Black-owned banks and why buying Black isn’t enough without access to capital, credit, and Black ...

While it might seem like the only thing marketers talk about is digital strategy, brick-and-mortar marketing is not dead. In fact, Gen Z prefers to shop in person about as much as their baby boomer ...

The Black creators of some consumers products are rethinking their business plans as major U.S. companies end or water down ...

The findings were clear. Assertive messages provoked stronger feelings of anger and defensiveness in the face of a perceived ...

As DEI initiatives face rollbacks, sisters Ione and Ellen Rucker spotlight the challenges for Black-owned businesses like ...