One of the most intriguing aspects of this foundation is that it’s packed with serum-style ingredients like squalane, tsubaki ...

We knew that Victoria would be wearing one of her designs as she has often discussed how much a T-shirt should be part of a capsule wardrobe. With this in mind, VB's chosen design will actually cost ...

Discover the top 7 must-have makeup essentials that every beginner needs to build a simple, stylish, and flawless starter kit ...

The beauty and wellness industry is increasingly embracing inclusivity by developing adaptive makeup and accessible beauty products for individuals with disabilities and diverse needs.

The best self-tanners are easy to apply and give your skin a healthy, natural-looking glow. Here are the winning products based on our tests.

The latest launch from Prada Beauty is the Pradascope Lash Lifting & Lengthening Mascara, a favorite of brand face Sabrina ...

Meghan has been a fan of Tatcha's Dewy Skin Cream for over a decade, mentioning it in interviews as far back as 2016. The ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The best hair straighteners can be used on all hair types. You can use them on fine or thick hair, curly or wavy hair, and ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

My face and I have lived through a full turn of the foundation trend cycle— from the late 2010s obsession with extra ...

The Healthy Lengths Mascara’s formula is enriched with conditioners like vitamin E, olive oil, and rice protein, Dr. Spizuoco ...