UEFA’s latest European Club Finance and Investment Landscape study shows that Liverpool and Manchester United ranked side by side for 2023-24 when it came to analysing kit and merchandise revenue.

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise line. A ...

The away kit will apparently be a reverse of that with the main body being white with red trim, while the Liverpool logo will be in a shield. The possible third shirt has certainly had tongues ...

Liverpool have agreed a £300m kit deal with adidas but the Premier ... has been described as a “significant” increase. It is third time in the club’s history that they will wear the three ...

Liverpool have announced ... The Premier League record kit deal belongs to Manchester United after they signed a £90m-per-year contract with Adidas in July 2023. "Everyone at the club is ...

the future of Liverpool's defence is uncertain and Jarell Quansah could also be on the move. Quansah made 13 Premier League starts in his breakthrough 2023/24 season under Jurgen Klopp but that ...

Adidas is poised to take the helm from Nike for the Liverpool FC 2025-26 season kit ... a deeper dive into authentic retro styling. The third kit for the upcoming season is expected to feature ...

Adidas will replace Nike as the club’s kit provider ahead of the 2024/25 campaign. It’s the third time the German manufacturer has created Liverpool’s kits, after previous spells from 1985 ...