In-depth analysis of Liverpool's economic situation from The Athletic's new specialist football finance writer ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group partner LeBron James, leading to the production of a special merchandise line. A ...

A Historic Return to AnfieldLiverpool Football Club has officially announced a landmark partnership with Adidas, bringing the iconic three stripes back to Anfield ...

Liverpool and Adidas partnered together through some of the club’s most successful eras and memorable trophy lifts, first from 1985-1996 and again from 2006-2012. During this time the Reds secured ...

The figures for the Reds meant that the kit and merchandising revenue accounted for 19% of total revenue for the club for 2023 ... third on the list to fifth after growth slowed to 25.8%, while ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Liverpool are already operating towards the top of their wage structure, although three clubs in particular are risking absolute financial oblivion. Wages: £328m (5th) Average weekly wage: £136,000 ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

The ECHO's Liverpool FC correspondent Paul Gorst takes a closer look at what the new agreement with Adidas means for the club for the long term ...

Partnership will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards ...

Liverpool's financial health has been on an upward trajectory in recent years. According to the Deloitte Football Money League, the club's total revenue rose to approximately £600million for 2023 ...