"In the landscape of football badges today, Leeds United's approach stands out," say MadeByShape. "The new kit’s badge isn't just a callback to the glory days, it's a statement of identity.

and then lost 1-0 in last weekend's play-off final against Southampton FC. Read more from business: Dr Martens profits plummet Leeds United chairman Paraag Marathe said: "I am thrilled that Red ...

Despite their efforts to take fans’ opinions into account, Leeds United’s new badge is the latest football rebrand to provoke ire and derision. “It’s like some genius fourth-wall-breaking infinity ...