Kylie Jenner looked like a million bucks in her ready for spring avatar wearing a white mini dress that boasted of a super body hugging silhouette, a sweetheart neckline, noodle straps, paneled ...

Experts say that brown mascara is a top Spring beauty trend and minimalist makeup must-have. Plus, Ilia launches their clean ...

"Boneless" eyelashes are going viral on TikTok. Here, a makeup artist shares how to make your lashes look fuller.

The key to most waterproof formulas? Waxes or silicones, which protect the pigments from water and prevents it from breaking ...

Because the formula is super buildable (thanks to a vegan wax blend derived from olives, rice, and sunflower seeds), you can ...

Rare is it to find a mascara that strengthens your lashes and delivers a fuller flutter, but this one truly delivers ...

"I don't always love tubing formulas—they can be a little stiff and spiky—but I'm hooked on Ribbon Wrap. Cute name aside, I ...

In her recent Instagram carousel, the “APT.” singer poses rocking the “no mascara” trend with rosy cheeks and a winged eyeliner. Wearing an olive green jacket, her signature platinum blonde hair in a ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube. Now, armed with over a decade’s worth of ...