Costco’s private label, Kirkland Signature, is not your average bargain-bin brand, and calling it a “generic” label doesn’t quite cover it. Costco partners with big-name manufacturers ...

Costco’s $86 billion Kirkland Signature brand went against industry standards when it was launched in 1995. WSJ breaks down why the private label is now the retail behemoth’s secret weapon.

Three decades ago Costco created Kirkland Signature, the store brand it now uses to sell everything from paper towels to fresh sushi. At the time it was counterintuitive. Successful retailers ...

Costco has reportedly stopped selling a Kirkland Signature non-dairy milk option in its warehouses. Members can no longer find Kirkland Signature soy milk at their local warehouse after the ...

They’re as integral to our fridges and pantries as eggs and butter because of how well Costco keeps prices low, especially on its famed private-label Kirkland Signature brand. For me ...

Jim Sinegal co-founded warehouse chain Costco COST2.76%increase; green up pointing triangle in 1983. At 89 years old, Sinegal is known as one of the founding fathers of modern American retail ...