J-beauty and K-beauty, compared – but will C-beauty take the crown? Asian brands went global thanks in part to Anne Hathaway and BTS’ Jin, but the likes of Shiseido …
Products from Japan's Prossence to Korea's Sulwhasoo, Innisfree and Laneige, have had a big impact on global skincare habits, ...
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K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.