Despite waning excitement for the game itself, consumer anticipation for the big game commercials has surged, up 192% year-over-year. In response, brands are ramping up investment, with the cost ...

Despite Taylor Swift’s name being mentioned in Blake Lively and Justin Baldoni’s ongoing legal saga, multiple sources tell Us Weekly that the pop star was not involved in the production of It ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, released findings of real-time consumer insights ahead of this Sunday’s big game. Analyzing behavioral ...

Super Bowl ad prices have soared past $8 million, driven by the NFL's broad appeal and significant growing female viewership, amplified by Taylor Swift's influence. The upcoming Super Bowl LIX ...

Taylor Swift arrived to support NFL star boyfriend Travis Kelce in Super Bowl LIX on Sunday. Swift showed up to the Caesars Superdome in New Orleans wearing an oversize white blazer paired with ...

The former “SNL” star makes a surprise appearance in Gordon Ramsay’s first-ever Super Bowl commercial for his kitchenware brand HexClad, and we hear his ad-libbing had the crew cracking up.

Just two days after Bo Bassett − the top-rated wrestler in the 2026 recruiting class − announced that he will compete for longtime favorite Iowa, highly-regarded teammate Jax Forrest is ...

Zeta Global's analysis of 245M+ consumers reveals waning consumer interest in the game while love for commercials soars Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, released findings ...

Zeta Global's analysis of 245M+ consumers reveals waning consumer interest in the game while love for commercials soars NEW YORK--(BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI-powered ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial.

AD METER 2025: Vote on the big game's best commercials ... watching the game from a suite. Taylor Swift’s presence may simply be the Sisterly Shove that puts this Kansas City Chiefs-Philadelphia ...