To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

Investing in PR and digital marketing helps your marine brand create authentic connections, build trust and shape your ...

Viant is undervalued with growing FCF and CTV tailwinds, yet faces pressure if rivals adjust pricing in a shifting ad ...

The most common social media goals include increasing brand awareness, driving sales and improving customer experience. “If your business goal is to increase the level of familiarity and ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Brands appoint an ambassador, which helps them build trust and loyalty, increase brand awareness, create a community, and much more. Keeping up with this universal trend, car brands are also keen ...

Through advanced statistical regression analysis, the study precisely measures how campaigns move audiences through the marketing funnel—from initial brand awareness to actionable purchase intent.

resulting in a 16 per cent rise in brand awareness and a 30 per cent increase in customers likely to shop again. “They’re enjoying the experience in-store,” Courtney said. “All of those ...

Mobily, and Zain saw the biggest Ad Awareness gains in KSA from Feb-March 2025, and have been ranked as top advertisers for the month.

"For retailers to meet their sales objectives, they will need to earn a significant share of an increasingly limited consumer spend," says Van Ullen. "As shopper wallets tighten and marketer budgets ...

Set to run for almost three months, the TV ad has been updated to increase brand visibility throughout and ... to refine the comms and ensure continued uplift in brand awareness. “We’ll see our French ...