To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

Viant is undervalued with growing FCF and CTV tailwinds, yet faces pressure if rivals adjust pricing in a shifting ad ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...

Brands appoint an ambassador, which helps them build trust and loyalty, increase brand awareness, create a community, and much more. Keeping up with this universal trend, car brands are also keen ...

Through advanced statistical regression analysis, the study precisely measures how campaigns move audiences through the marketing funnel—from initial brand awareness to actionable purchase intent.

Mobily, and Zain saw the biggest Ad Awareness gains in KSA from Feb-March 2025, and have been ranked as top advertisers for the month.

Whether your objective is to increase brand awareness, drive traffic, or boost sales, A/B testing provides actionable insights that help you fine-tune your strategy. Through consistent testing ...

Encourage user-generated content by offering points for posting a Mother’s Day photo. A simple social media incentive can increase brand awareness and deepen customer connection. People will get ...

According to Sprout Social's Q1 2025 Pulse Survey, 67% of B2B brands use influencer marketing to increase brand awareness, while 54% use it to build credibility and trust. This approach works ...

From bespoke grooming sessions that rival high-end spa experiences, to telemedicine platforms offering real-time ...

Have a petition you want signed? A cause you’re promoting? Seeking to increase brand awareness amongst this key audience? Share your message with our influential readers to foster engagement and ...