Businesses are constantly searching for innovative ways to stand out and connect with their target audience. One of the most ...

Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Driving sales through social media requires a lot more work than just detailing your offering and prompting people to ...

then a good social media goal alignment would be to increase brand awareness. For brand awareness, your social media strategy will need to focus on building a large but targeted following.

Glaceau Vitamin, maker of vitaminwater, tapped mobile marketing agency EnMobile to attract Generation Y consumers and increase brand awareness. The Glaceau vitaminwater campaign uses a simple SMS ...

Lululemon's strategic initiatives to increase brand awareness, such as community-based events and brand campaigns, are crucial for attracting new customers and strengthening brand loyalty.

National Pi Day is a great opportunity for brands to increase brand awareness, connect with customers, and boost sales ...

Increasing brand awareness If your business goal is to increase the level of familiarity and recognition of your brand among ...