Chinese food and beverage brands are gaining ground across Southeast Asia, offering alternatives to big name American chains ...

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The Chinese beverage giant Mixue Group has become the world's largest F and B chain by number of outlets, overtaking ...

With its affordable pricing, extensive franchise network, and technological prowess, Mixue Bingcheng is rapidly becoming a ...

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China's tea drink maker Mixue Group starts trading on the Hong Kong Stock Exchange on March 3, 2025. Photo: VCG. A store of ...

Chinese bubble tea and ice cream giant Mixue Bingcheng has become the world’s largest food and beverage chain, topping ...

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whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble tea drinks.

Prior to that, he was Franchise Development Manager for iced tea brand HTeaO, leading its expansion into 12 states and adding more than 300 franchise agreements to its pipeline in just over two years.