Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

Heineken Silver, the brand's healthier alternative, has launched a limited-edition skin cream that aims to blur the lines between beer and beauty.

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave ...

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

WPP announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic ...

This builds upon WPP's existing relationship with HEINEKEN. Ogilvy supports brands across the HEINEKEN company portfolio ...

Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 ...

Heineken has chosen WPP as its global shopper marketing and commerce partner as it seeks to harness its AI-powered marketing ...

WPP has won Heineken’s global shopper marketing and commerce work for its brand portfolio, including Heineken, Heineken 0.0, ...