Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave ...

Heineken has rolled out a global campaign in an effort “to help independent Irish pub owner, Josie McLoughlin, find a new ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff ...

Heineken's "Pub Succession" initiative launches on St. Patrick's Day (March 17), when Irish pubs are naturally in the ...

Heineken is the official sponsor of the Cannes Young Lions Competition for South Africa, for which Ster-Kinekor is the ...

Heineken has launched a worldwide recruitment campaign via creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor.

A Media Snippet accompanying this announcement is available by clicking on this link. Family-run Irish pubs face uncertain future as more than four in ten rural publicans say they are considering ...

The McLoughlin Bar in Achill Island has been run by the same family for over 150 years and its current owner is looking for a ...

Alcohol Action Ireland has called for ad bans to extend to non-alcoholic drinks following promotion of Guinness 0.0% during ...

Compare that to Pepsi's tone-deaf ad, in which protesters called for "world peace" and mindlessly smiled in the face of riot cops. Heineken's ad was the work of agency Publicis London. Patrick ...

Heineken® has stepped in to help Josie and his partner Jackie ... It is using its global reach to launch a recruitment campaign, with towering billboards and eye-catching ads being erected in cities ...

Similar to InBev, we expect advertising and promotion expenses to remain elevated over our explicit forecast to support organic growth. Our Morningstar Uncertainty Rating for Heineken is Medium.