WPP Expands Partnership With Heineken, Deploying AI for Shopper Marketing
WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.
Heineken’s campaign to save iconic Irish pub
Ireland’s favourite lager takes a global approach with a local twist, marketing director Fiona Curtin tells Dentsu’s Dave ...
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WPP wins global Heineken shopper marketing brief
Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 ...
WPP leverages in house AI expertise to extend the Heineken account
This builds upon WPP's existing relationship with HEINEKEN. Ogilvy supports brands across the HEINEKEN company portfolio ...
This pub on a remote island in Ireland is looking for someone new to takeover—but there's a catch
The McLoughlin Bar in Achill Island has been run by the same family for over 150 years and its current owner is looking for a ...
Heineken is recruiting a new owner of a rural Irish pub
You've got a chance to run a European pub that was born in 1870. The post Heineken is recruiting a new owner of a rural Irish ...
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Heineken launches Ellie Goulding-owned cocktail brand in Irish market
Served will initially launch with three of its most popular cocktail products in the Irish market – Passion Fruit Martini, ...
Heineken on the hunt for Irish pub successor in global campaign
Heineken has rolled out a global campaign in an effort “to help independent Irish pub owner, Josie McLoughlin, find a new ...