Days after it laid off hundreds of workers, West Chester-based QVC is now selling items through its 24/7 TikTok livestream.

QVC Group hosted its first nonstop live shopping streams on the popular social media platform TikTok, aiming to reach a ...

QVC wants to shed its TV roots and become known as a “live social shopping company,” and its first big move is a deal with ...

The QVC Group, which includes the QVC and HSN shopping networks, will establish 24/7 live shopping experiences on TikTok Shop ...

The move is part of an ongoing, company-wide restructuring as the legacy retail media brands reckon with consumers shifting ...