The K-pop world is no stranger to rebrands, but NJZ seems to have taken fans by storm in hilarious and confusing ways.

SEOUL – The fate of K-pop girl ... The girl group also announced through their Instagram account on Jan 23 that they are holding a contest for fans to come up with a new group name for them ...

K-pop girl group NewJeans have unveiled their new name – NJZ ... which is authorised by Ador and has continued to post photos and updates. Ador denies that it mistreated or mismanaged NewJeans ...