Forbes contributors publish independent expert analyses and insights. The low hum of jazz drifts through the air, mingling with warm lighting and the quiet clink of glasses. It’s a scene that ...

Billie Eilish has just launched her latest fragrance which is being hailed as the 'best perfume ever'. The new scent, Your Turn, distinguishable by its unique bottle, joins her existing fragrance ...

2024 was no doubt the year of fragrance. #PerfumeTok garnered billions of views. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens) and many made triumphant returns after years away ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. “Fragrance is about the way it makes you feel,” explains Joan Tanis ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Despite dating apps basically being my entire personality over the past few years (I even have ...

Products are independently selected by our editors. We may earn an affiliate commission from links. About Maison Francis Kurkdjian Baccarat Rouge 540 What does Baccarat Rouge 540 smell like?

Okay, I’ll admit it: I’m nosy. But it's not gossip I’m lusting over, no, beauty secrets are my guilty pleasure of choice. I want to know what products everyone has in their make-up bag, what ...

Products are independently selected by our editors. We may earn an affiliate commission from links. Calling all fragrance lovers—have you added hair perfume to your shelf of favorite scents?

Marc Jacobs daisy first launched in 2007 but, since then, the single scent has been expanded into a range of sweeter and muskier iterations. Now, in 2025, the daisy collection extends beyond a ...

The best new scents aren’t just for your skin—there are options for your hair, home and even your shower.