The early 2000s were once seen as one of fashion’s most chaotic eras—but in 2025, Y2K fashion trends are back with a vengeance. From low-rise jeans and butterfly clips to bedazzled tops and baby tees, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Hailey Bieber’s maternity journey was nothing short of a fashion masterclass. From the moment she revealed her pregnancy with ...

From Hello Kitty to Pikachu, the country changed what the world considers adorable. But do these characters represent joy — ...

A pair of bright, pointed-toe sandals here to elevate your spring dresses with their bold color and unique silhouette. What ...

OLD grandmother is often mistaken for her daughter’s twin sister – and always buys them matching outfits. Dawn Hubsher and ...

4. **With a Full Skirt**: White loafers are the ultimate statement piece when paired with a voluminous skirt. Add a cropped ...

Snag the cutest short cotton kurtis at 50% off! Easy, breezy, and oh-so-stylish—perfect for your summer slay without breaking the bank.

Dimple Kapadia’s granddaughter Naomika Saran is undoubtedly a fashion icon, serving stunning looks with her cool and effortless style, and we’re here for it!

Clever accessorising is also good fashion economy as it re-invents what you already own without overstretching your budget. That said, here we highlight ten ...

Jelly shoes are one of the most divisive footwear trends ever - but the 90s shoes are back in a big way, with Marks and ...

Sarees that slay in 60 seconds! These ready-to-wear wonders are stitched, styled, and sassy—just zip, swirl, and serve major ...