U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce its launch in the ...

A Yorkshire-based regulatory technology business has launched its new software into a market valued at £61bn in Europe.

Historically, during recessions, American consumers cling to affordable indulgences – a bottle of whiskey, a six-pack of beer ...

In an exclusive interview with The Drum, the Danish beer maker outlines the ambition for its new sponsorship deal.

The debate between American sports cars and European supercars has long fascinated automotive enthusiasts. Both categories ...

In a landmark move for both sports and branding, Carlsberg has forged a long-term partnership with the Union of European Football Associations (UEFA) to become the official beer sponsor. This ...

The sports betting industry dominates European football, with almost 300 top-flight clubs having signed partnerships with ...

Infront has partnered with F31 to give regional brands tailored sponsorship opportunities within Infront’s global portfolio, ...

With JioStar, a unified broadcasting platform, multiplying reach and the ever-expanding following for teams, brands are ...

JD Sports has agreed a partnership with MMA organisation UFC which will begin at London's Fight Night this weekend.

James Air, director of group acquisitions at JD, added: “I am absolutely thrilled that we will be delivering one of our ...

Mall Moldova, a project developed by Prime Kapital Development in partnership with MAS, will have its grand opening in less ...