Whether you’re heading out to see your favorite artist or simply soaking in the vibes, one thing is certain, a bold festival ...

The "clean girl" aesthetic seems innocent enough, but this exclusionary beauty standard can be incredibly isolating and disillusioning for someone like me.

The 1990s were a remarkable decade for fashion, boldly pushing creative boundaries and celebrating individual expression, ...

A Wisconsin woman has created a makeup brand known around the world. LunatiCK Cosmetic Labs specializes in ghoulish glam and ...

This even includes makeup. In recent years, the dominance of the “clean girl aesthetic” and barely-there makeup has stretched through fall and winter, making it feel like an era we just can ...

Nothing gets me more excited to do my makeup than seeing my products in a makeup bag that fits my aesthetic. With all of the options that are out there, it can feel overwhelming to find the one true ...

The resulting look has since sparked satirical backlash online, with critics mocking “conservative girl makeup.” But the most jarring aesthetic in this burgeoning MAGA stagecraft is the ...

Claims on a label or in an ad for what a cosmetic can do must be accurate so they do not mislead people. Certain claims, like increased attractiveness or improvements to the look, are subjective. Some ...

K-beauty has also evolved beyond minimalist, cute packaging and novelty products. “Once best known for fun formats and aesthetics like unique jelly-like textures, the category is now further rooted in ...

Overall, it’s about experimenting and seeing how far you can change your look just using makeup. We’ve lived in an era of quiet luxury and the clean girl aesthetic for far too long.