Founded in 1964 by L'Oréal scientists, Kérastase became one of the first brands to focus on caring for hair, versus being ...

Promising review: "First time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, ...

Amika's High Tide crimper creates everything from soft beachy - or in this case, ghost - waves to ultra-smooth and defined ...

A gentle shampoo removes dirt while keeping moisture locked in. Use sulfate-free products for soft, bouncy curls. Here's all ...

If you're reading this and you haven't the slightest clue if your hair falls in the type 3 spectrum, know that you're not ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Sleep in a silk bonnet. I recommend using a bonnet with a drawstring which can adjust tightness so it doesn’t slip off while ...

This hair and body oil from Blu Atlas is beloved among shoppers for taming frizz and hydrating curls — get the details!

As Sabrina Carpenter embarks on her EU/UK tour, fans watch on enviously as her her hair flows effortlessly with every twirl ...

To explore Irish curls more deeply, we consulted three hair pros to gain insights on the best cuts for enhancing them and the ...

We think that the Sachajuan Ocean Mist Volume Hair Mousse is the best styling mousse because it keeps hair conditioner, ...

HOW much do you spend on shampoo? For most people, it’s probably under a tenner. New research recently confirmed that more ...