Young American adults are consuming less alcohol than prior generations, and beverage-company executives have different ideas ...

"I was proud to drink Budweiser, not any more," said P.J. Champion, a student at the University of Mississippi. But InBev and A-B were confident that the merger would make A-B's stronger.

"It boosts response rates and raises Anheuser-Busch's brand awareness by interacting with its customers, especially young adults 21 and over who drink Budweiser," he said. "It catches customers' ...

while more than 1 in 3 said they tried a nonalcoholic drink that year. Many of the most iconic conventional beer brands are venturing into the space too. Budweiser, for example, offers Budweiser ...

Are you ready to drink Budweiser beer aged with Jim Beam barrels? Copper Lager is aged in bourbon barrels and part of Bud's ongoing push into the premium market. Jim Beam Launches Its Own Whiskey ...

The only place fans can now drink Budweiser is at the special 'Fan Zone' or in one of the few five-star hotels where alcohol is allowed to be sold. Budweiser, which has spent around 75 million US ...