Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

SHAWNEE — The Creed Humphrey billboard, complete with the Kansas City Chiefs center in snapping stance using his trademark left hand, sits on Kickapoo Spur, just off Independence Street. “Home of ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

From Eugene Levy’s runaway eyebrows to Willem Dafoe’s pickleball prowess, these brands are banking on unforgettable imagery ...

David Beckham, Kris Jenner, Issa, Rae, Walton Goggins, Willem Dafoe and more stars shine in these Super Bowl ads ...

The NFL’s Super Bowl LIX brand campaign, NFL Flag 50, which is set to debut directly after the Apple Music Halftime Show, is ...

As you well know, it is that time of year when millions of people will take time to sit back, scratch their heads and come up with promises to themselves that they will never keep, commonly known ...

Budweiser is reviving its classic Clydesdale horses for this year's Super Bowl ad campaign to embrace the traditional ...

At some point or another, the commercials presented during the Super Bowl became just as important as the game itself. We don’t know why it happened, but because most people will watch this block of ...

When it comes to the Super Bowl, the food is the real MVP. As the Kansas City Chiefs and the Philadelphia Eagles face off in ...