So, when Korean Air invited me to the unveiling of their new corporate identity in Seoul, I begged my editor for the chance to go and hear more about what goes into an airline updating its livery.

The new branding, which involves significant changes to its logos and aircraft livery, is the most visible aspect of a broader revision of the airline's corporate identity. This has been prompted by ...

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Korean Air is undertaking a major update of its brand, setting the stage for expansion and a greater global presence after it absorbs Asiana Airlines. The new branding, which involves significant ...

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SEOUL, March 11 (Yonhap) -- Korean Air Co., South Korea's flagship air carrier, on Tuesday introduced a new brand logo, marking the airline's first major brand update in 41 years. Korean Air revealed ...

On Tuesday, Korean Air unveiled its first new corporate identity in 41 years by pulling the curtain back on a gleaming Boeing 787-10 Dreamliner adorned with a bold and distinctive livery. The event ...

Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition of local rival Asiana Airlines Inc. that has created Asia’s second ...