Octavia Morgan's "clean" and unisex namesake fragrance brand is coming to Ulta Beauty on Tuesday. This marks the retailer's ...

Morgan Stanley (MS) upgrades e.l.f. Beauty (ELF) stock to Overweight from Equal Weight, lifting its price target to $153 from $139. The beauty company's shares jump on the bullish call.

Investing.com -- Morgan Stanley upgraded ELF Beauty Inc (NYSE:ELF)to "Overweight," on an attractive valuation after the stock halved from its 2024 highs. The brokerage believes the pullback ...