Coca-Cola scraps its logo in the return of an iconic campaign
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...
The Business & Financial Times on MSN18h
Corporate Social Responsibility: A strategic imperative for lasting impact
By Alexander Kelvin SMITHIn today’s fast-changing business world, companies are judged by more than just their financial success.Customers, investors, employees, and communities now expect businesses ...
Le Lézard21h
Make-A-Wish kicks off year two of "WishMakers Wanted" campaign for World Wish Month
Make-A-Wish grants 89 wishes, on average, throughout the world because of WishMakers. WishMakers are everyday people who take action, giving their time, talent or treasure to make life-changing wishes ...
Creative Bloq on MSN20h
Coca-Cola just resurrected its most iconic campaign ever
Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...
Harvard Business Review20h
How One Company Used AI to Broaden Its Customer Base
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
Craft Brewing Business19h
Details on Stoic Cider’s rebranding and new visual identity
The Stoic Cider rebranding includes a refreshed visual identity and innovative can packaging to elevates Stoic’s presence in ...