How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

Twenty-five years ago, it was impossible to imagine the places people would now be rushing to for world class resort golf: the cold southwest coast of Oregon; the austere shore of the mighty St ...

As a basketball player, I’ve cursed plenty when competing, so I’ll be the first to admit the habit carries to the golf course. If I’m with one of my usual playing partners, I don’t even ...

Of course, some criticize these modern logos as being copy-and-paste, minimalist and unoriginal. Those yearn to return to the unique logos of the 1990s and early 2000s, where the NFL used elements ...