Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Shai Gilgeous-Alexander has been on an absolute tear for the past three years in the NBA. I don't know if that explains why ...

While Chuck Taylor was the first pro basketball player to sign an endorsement deal with a sneaker brand, the company wouldn’t ...

Last month, Gilgeous-Alexander debuted his long-awaited and highly-anticipated first signature basketball shoe with Converse. The Converse SHAI 001 blends performance with style in a truly unique ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a playoff berth.

The Converse SHAI 001 blends performance with ... Hoopers wanting Paul's signature Jordan Brand basketball shoes must hit up trusted sneaker resale websites eBay, StockX, and GOAT, as it has ...

They’re the shoes on the back wall at the sporting goods store, displayed on their own individual platforms. They also go by ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections was placed upon the building in which that HQ exists. It's been a brilliant ...