The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

The city of Tipton has its first brand identity, and it leans into the potential of the small town. The city announced Monday its new tagline or branding called “Rooted in Opportunities.” It’s based ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, ...