The Indian communications industry is undergoing a transformation, with AI, Gen Z, and business outcomes driving growth. PRCAI’s SPRINT 2024-25 report highlights key trends, revenue shifts, and talent ...

ONE Advertising and Communication Services Ltd. has been honoured with a Gold Award for Integrated Marketing Communication at Adgully's Marketing & Advertising Awards (MAA) held in Delhi. The award ...

Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.

As the use of artificial intelligence continues to rise, professionals must find a balance between innovation and ...

STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

In this new era, the strongest brands will arise not solely from advertising, but from authentic relationships and ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...