The soda giant’s Red Tree Beverages subsidiary is making a bet that its vodka lemonade can help it grow a stronger foothold ...

Havas Formula is supporting the launch of former first lady Michelle Obama’s Plezi Hydration sports hydration drink. Plezi Hydration launched on March 26 with help from four-time NBA champion Steph ...

Consolidation in the hard seltzer category could drag on over the next few years, which, coupled with Boston Beer’s investments in branding and in-house capacity in anticipation of demand ...

Oceana estimates Coca-Cola will release 1.33B pounds of plastic into oceans by 2030. The company dropped its reuse pledge.

After several weeks of missing multiple flavors, Club Cool in EPCOT is now once again offering all of its global Coca-Cola products.

Conditions are intensifying across the south-east Queensland and northern NSW coast, with the Bureau of Meteorology warning Tropical Cyclone Alfred's slow track will bring a "very high risk of ...

The U.S. Navy made it official in 1913 when issuing short-sleeved, crew-necked white cotton undershirts. Sailors stationed in ...

The purple letters of Vendor City gleam like a beacon against the brick facade in Kokomo, Indiana, signaling to bargain hunters that they’ve reached the promised land. This isn’t just a shopping ...

The new Plezi Hydration aims to be healthier than the rest to stand out among its strongest rivals. It contains about half ...

As Parade reported in January, Slice soda is making a triumphant comeback and has landed in Costco! The fruit-flavored 80s ...

India's beverage market is seeing a health-driven shift. Consumers are demanding low-sugar and natural drinks, boosting ...

Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.