Ribbon-cutting ceremony held in honor of the new Burger King Sizzle redesign at 303 Pearman Dairy Road on March 20.

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

When McDonald's shared its CosMc restaurant concept, the target was clear. The new chain offered a menu built around drinks and snacks. It was clearly an effort for the chain to answer Starbucks (SBUX ...

Burger King went through a rough patch in ... The idea to center the brand's new look around the Whopper came from a logo redesign for the sandwich. The Whopper stripes first appeared in the ...

This article originally appeared on The Daily Record: New design brings kiosks, enhanced drive-thru, pick-up areas to Burger ...

McDonald's. Arby's. Wendy's. Burger King. Jack in the Box. In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript ...

I had the opportunity to get an exclusive preview at Burger King's Leicester Square location in London, where I was given a behind-the-scenes glimpse of the 'new' burger's look and, crucially ...

The interior has signature design elements such as the new “King Booth,” a space ... The modern, eye-catching exterior features a large Burger King bun logo and a “Home of the Whopper ...