A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...

The interior has signature design elements such as the new “King Booth,” a space ... The modern, eye-catching exterior features a large Burger King bun logo and a “Home of the Whopper ...

Created by Burger King’s in-house creative team in collaboration with JKR, the new identity encompasses ... reimagined version of its existing logo, which ditches the reflective burger bun for a more ...

showcasing Burger King’s innovative "Sizzle" design. This is the first of its kind in Georgia, featuring sleek digital ordering kiosks, double drive-thru lanes, and a modern, Whopper-themed ...

Burger King went through a rough patch in ... The idea to center the brand's new look around the Whopper came from a logo redesign for the sandwich. The Whopper stripes first appeared in the ...

This article originally appeared on The Daily Record: New design brings kiosks, enhanced drive-thru, pick-up areas to Burger King on Burbank ...