The 2025 rendition of the Ice Bucket Challenge, this time called the #SpeakYourMIND Challenge, was started by students at the University of South Carolina in the Mental Illness Needs Discussion club.

In 2014, the challenge went viral to bring awareness to ALS, a neurodegenerative disease that weakens muscles and impacts ...

The trend that dominated social media a decade ago — and raised millions for A.L.S. research — has been reborn as a vehicle to raise mental health awareness.