PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Sydney Sweeney, Lady Gaga, Bella Hadid, Ashley Graham and Kim Kardashian have all snapped selfies in 111Skin’s masks, but the ...

Matte, velvety, and buildable, the Hoola Wave Bronzing Balm pays homage to the original while offering up an innovative, ...

Piyush Goyal, at Startup Mahakumbh 2025, said that luxury consumer brands created by the children of billionaires aren't to ...

A FORMER nurse is helping menopausal women from around the world with her Greenock-based skincare brand. After working as an ICU nurse at the Yorkhill children’s hospital for over 30 years, Katy ...

At $10 million or more, these contracts can be far more lucrative than any leading role—and the audition process more daunting.

Demonstrating that “Beauty is Power”, Helena Rubinstein showcases powerful women who embody Helena Rubinstein’s avant-garde ...

While luxury brands formulate rich creams and sensorial sprays with splurge-worthy ingredients, the drugstore aisles are home ...

Actress Kate Hudson recently revealed her go-to skincare and makeup products — here's how to recreate her everyday beauty ...

Ghost waves are the 2025 hair trend embracing natural texture, blending soft, effortless waves with a boho, carefree vibe.

Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are ...

Nabela Noor is reflecting on her viral makeup video from 2017, in which she used bronzer to write the hateful labels people posted about her online on her face as a part of her 'self-love revolution.' ...